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Brands are built from within to without – Dr Ike Tandoh
Editorial

Brands are built from within to without – Dr Ike Tandoh

Every respected Ghanaian brand, whether a top bank or that popular waakye spot with a long queue, all began from within. It wasn’t with a logo or marketing, but with people.     My personal branding philosophy is simple: brands are built from within to without, not the other way round. If the internal culture, […]

Daniel · 13 Apr 2026 · 2 min read

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