Jobberman Ghana has unveiled a six‑week Sales Academy designed to sharpen sales skills across the country’s expanding market. The programme, set to begin on 14 October 2026, will host 50 participants who will attend two hybrid sessions each week. The curriculum covers consultative selling, pipeline management, objection handling, negotiation, closing and customer retention, with a focus on translating theory into real‑world performance.
Managing Director Hilda Nimo‑Tieku explained that sales remains a misunderstood function in Ghana, often linked to cold calling and high pressure. “Sales is a skill that can be learned and strengthened,” she said. “We see a gap between the demand for sales talent and the number of applicants, which is why this academy is essential.”
Participants will receive career coaching, CV support and, upon successful completion, a certificate that could open doors to relevant job opportunities. Where roles match a graduate’s qualifications and performance, the platform may consider them for placement. The programme’s tuition of GHS 4,200 has been fully waived for the 2026 cohort; a GHS 300 commitment fee secures a spot and encourages completion.
The Academy targets a wide audience: newcomers to sales, job seekers looking to diversify, current sales professionals seeking to enhance their performance, and businesses aiming to develop their commercial teams. “You do not have to be a ‘natural salesperson’ to succeed,” Nimo‑Tieku added. “Understanding customers, communicating value and managing relationships can be cultivated through practice and the right training.”
By strengthening sales capabilities, businesses can better identify opportunities, engage customers and convert prospects, while individuals gain transferable skills applicable across banking, FMCG, technology, telecommunications, insurance and retail sectors. The launch comes at a time when sales roles continue to rise, yet many positions receive fewer applications than expected.
Jobberman Ghana’s initiative signals a broader push to professionalise sales in Ghana, offering a structured pathway for talent development and a potential boost to the country’s commercial performance. The academy’s success could set a precedent for similar industry‑specific training programmes nationwide.
