On Friday, October 30, 2026, Multimedia Group Limited (MGL) partnered with Influencer Africa to showcase a roster of Ghana’s prominent digital creators across its radio and television platforms. The initiative aimed to strengthen ties between mainstream media and the burgeoning content‑creation industry while giving influencers broader audience reach.
JoyNews’ AM Show was co‑hosted by dancer and influencer Lisa Quama (Lisa Naa Kwaama Darko) and film director, producer and entrepreneur Big Ghun, CEO of PB Studios Africa. Their combined experience in dance, filmmaking and digital media added a fresh dynamic to the morning programme.
Joy FM’s Super Morning Show featured Scanty, known for his work with Kwadwo Sheldon’s YouTube Empire, while Sabina Dzifa appeared on Cosmopolitan Mix with veteran broadcaster Doreen Andoh. Ethan Rashad joined presenter Lexis Bill on the Drive Time slot, and DJ Phantom was slated to appear on Hitz FM’s Cruise Control.
Hitz FM’s Daybreak Hitz welcomed Daina Kumbey alongside journalists Kwame Dadzie and Doreen Avio, and Kwadwo Sheldon himself hosted The Library with Andy Dosty. On Joy Prime, Big Kumz was set to appear on On a More Serious Note.
The collaboration underscores the growing influence of social media personalities in Ghana’s media landscape and signals a new era of hybrid broadcasting.
