Telecel Cash today announced the launch of Telecel Shop, an e‑commerce marketplace built into the Telecel Play App. The new platform lets customers browse, purchase and receive products and services from a growing network of merchants across Ghana, while offering multiple fulfillment options including home delivery, office delivery and in‑store pickup.
Telecel’s move is part of its broader vision to turn the Play App into a digital ecosystem that blends commerce, financial services, digital content and everyday lifestyle solutions. The partnership with Flood Pte Ltd underpins the technical backbone that powers secure payments and a seamless shopping experience.
Customers can access Telecel Shop straight from the Play App, discovering exclusive offers and shopping with ease. Merchants, meanwhile, can join via the Telecel MerchantPro App – a digital storefront that enables them to showcase products, manage online presence and engage customers across Telecel’s extensive network.
Philip Amoateng, Managing Director of Telecel Cash, said, “Our vision is to make the Telecel Play App the preferred digital destination for customers across Ghana. The introduction of Telecel Shop is another step towards creating a seamless ecosystem where users can shop, access financial services, enjoy digital content and meet their everyday needs in one place. Beyond serving consumers, the Telecel MerchantPro App empowers SMEs to strengthen their digital presence, connect with more customers and unlock new growth opportunities.”
Telecel Cash plans to expand the marketplace and activate a wider rollout in October 2026, continuing its commitment to digital innovation and financial inclusion.
