In the Krachi East district of the Oti Region, women who run agribusinesses face challenges beyond production, including finding customers, maintaining financial records and managing cash flow. To address these gaps, the Telecel Ghana Foundation, together with Developers Academy, conducted a two‑day training that reached more than 200 women in Dambai and Kete Krachi.
The sessions covered practical skills such as digital marketing, record keeping, financial planning, savings and the use of digital financial services. Participants were also taught how to leverage social media and other digital platforms to showcase their products, reach new customers and expand beyond their existing markets.
Rita Agyeiwaa Rockson, Head of Foundation, Sustainability and External Communications at Telecel Ghana, said the initiative was designed to give women practical tools to strengthen the way they manage and grow their businesses. “Women are at the heart of Ghana’s agricultural value chain, yet many still face barriers to accessing digital tools and financial knowledge that can help them expand their businesses. Through this initiative, we are equipping women with practical skills to make informed financial decisions, embrace technology and build sustainable livelihoods. When women are able to grow their businesses, the benefits extend beyond the individual to their families and communities,” she added.
For Cynthia Azi, a palm oil processor and distributor, the training opened new possibilities for presenting and growing her products. “Before this training, all I knew was how to process my Zormi and bottle it for sale. Now I have learnt how to add value to my products and use digital platforms to market them so I can attract more customers and grow my business,” she said.
Boafo Sandra, a cassava farmer and processor, noted that the financial literacy sessions had changed her approach to the financial side of her business. “The training has taught me how to properly manage my finances as an agribusiness player. I now understand how to keep better records and make good financial decisions that will help my business grow without running into losses,” she said.
The Dambai training is part of the Telecel Ghana Foundation’s broader effort to expand digital participation and financial inclusion among underserved groups, focusing on empowering women to participate more confidently in an increasingly digital economy.
