After hosting the second consecutive Kumasi edition of Rapperholic at the Baba Yara Sports Stadium on Saturday, October 24, Ghanaian rapper Sarkodie urged the government and private sector to invest in the country’s creative economy.
In a social media post, the artist said the concert stimulates economic activity across Kumasi, Accra and the wider Ghanaian economy, citing tourism, hospitality, transportation, food, fashion, media, advertising, employment and other businesses within the creative supply chain as beneficiaries.
“Rapperholic is bigger than a concert!” Sarkodie wrote, adding that the event’s economic value includes visitor spending, revenue for local businesses, temporary jobs and payments to suppliers, as well as future tourism and commercial opportunities.
He called for stronger collaboration between the government and private sector to build an ecosystem in which Ghanaian entertainment can generate measurable economic value, support businesses, create jobs and attract visitors.
“Let’s invest in our creative economy. The potential goes far beyond the stage,” he added.
Although the rapper highlighted the potential economic benefits, he did not provide figures to quantify its contribution to businesses, employment or tourism.
Rapperholic 2026 drew a large crowd to Kumasi for a night of performances by Sarkodie and several other Ghanaian artistes, including a tribute to the late highlife legend Daddy Lumba, gospel singer Bernice Offei and a culturally inspired entrance blending Asante heritage with hip‑hop.
Beyond the economic conversation, Sarkodie thanked his loyal fan base, SarkNation, for promoting the event online and on the ground, saying their dedication was deeply meaningful.
He concluded by thanking members of SarkNation for their continued support and urged the country to recognize the broader impact of major concerts on entertainment and tourism activity beyond the capital.
