Ghanaian fashion entrepreneur and former model Herty Twens says the modelling profession demands more than a good look and runway poise. In a recent interview, she highlighted the need for discipline, business acumen and continuous skill development to turn modelling into a sustainable career for young Ghanaians.
Twens, who founded the Gold Model Agency & School, explained that models must build professional portfolios, understand their market value and negotiate fair fees. She warned that without proper training and career management, aspiring models risk being exploited or left without steady income.
“Modelling is not just about having a beautiful face, wearing designer clothes and walking on the runway. It is a profession that requires discipline, consistency, personal development and business understanding,” she said.
She called for a broader range of opportunities beyond beauty pageants and runway competitions, citing commercial advertising, brand endorsements, television commercials, promotional campaigns, photo shoots and fashion editorials as viable income streams. However, she stressed that these avenues require professional training and strategic career management.
Twens urged agencies to strengthen their structures so models can secure jobs, negotiate fees and protect their interests. She also appealed to corporate sponsors to invest in fashion productions, arguing that such events offer brands a platform to reach audiences and achieve marketing objectives.
“Brands want to know what value they will receive from their investment, who their audience will be and how their participation will support their marketing objectives,” she explained. “Event organisers must demonstrate the value of their productions to potential partners.”
She suggested that fashion shows be viewed as investment platforms rather than mere social events, and that organisers develop well‑structured proposals, target audiences and meaningful partnerships with sponsors.
For aspiring models, Twens advised continuous learning, consistency, diversification of portfolios and the ability to negotiate fees. She emphasized that success comes from hard work, preparation and professionalism behind the glamour.
As the Ghanaian fashion scene evolves, Twens’ message underscores the importance of a business‑oriented approach to modelling, offering a roadmap for young talent to build meaningful careers in the industry.
