On Friday, November 6, the Labadi Beach Hotel in Accra hosted the 10th anniversary of the Ghana Beauty Awards, a night that blended red‑carpet elegance with a forward‑looking celebration of the country’s beauty and wellness sector.
Under the theme “The Legacy Era,” the event showcased fashion statements, innovative entrepreneurship and the stories of those shaping Ghana’s beauty landscape. Dignitaries such as Minister for Tourism, Culture and Creative Arts Hon. Abla Dzifa Gomashie, Kofi Okyere Darko, beauty entrepreneur Hamamat Montia and actress Martha Ankomah were in attendance, while Chief of Staff Julius Debrah was represented by Shamima Muslim.
Television host Berla Mundi guided the evening, which honored established players, emerging talents and businesses driving the industry forward. Rebecca Donkor, CEO of Makeup Ghana and organiser of the awards, reflected on the milestone, noting that the event has evolved from a celebration of excellence into a platform for professional development, training, certification and investment.
“When you look back at this journey, you see far more than 10 years of red carpets, celebrations and trophies. We see an industry that has evolved,” Donkor said. Hon. Gomashie praised Donkor’s team for sustaining the initiative and urged Ghanaians to support local businesses that create lasting legacies.
The night featured a full slate of awards. Ida Osei Tutu of Idazzle Beauty and Chelsea Ogbonna of Chelsea Blaq took home Makeup Artist of the Year. Skin Gourmet claimed Brand of the Year, Lyvv Cosmetics won Skincare Brand of the Year, and Kuura Beauty was named Hair Brand of the Year. Female Entrepreneur of the Year went to Zaina Kahi of Zynk Aesthetic Clinic and Zynk Cosmetics, while Mark White of Studio 623 received Male Entrepreneur of the Year. Photographer of the Year was awarded to Theophilus Asamoah Yeboah of MotionandStills, and Maison Yusif Fragrance earned Best Perfume/Oil/Fragrance. We Naturals was named Manufacturing Company of the Year.
Lifetime achievement and honorary awards highlighted industry pioneers: Hajia Safia Alhassan Andani of Pagsung Cosmetics, Sarah Afia Brago Adomako of S‑Nash Beauty Care, Jocelyn Prempeh of Sterling Links Enterprise and Yvonne Mills of J’Nissi Skin Repair and Laser Centre received recognition. Hon. Gomashie herself received an Honorary Award, while Doreen Thomas Manieson of X’el School of Cosmetology and Joyce Fahene Acquaye of Fasti Body and Hair Care were honoured with Lifetime Achievement Awards. Additional recognitions went to Wilhermina Zinentah of Feel Natural, Reviv Ghana Limited, Adjoa Yeboah Clothing, Nguvu Shea Care and Faruza Yakubu of FYGLAM.
Musical performances by gospel singer Joe Mettle, Kwabena Kwabena and Adina added a festive touch to the proceedings. The anniversary also launched the Beauty and Wellness Report, an initiative aimed at spotlighting industry developments.
Supported by partners including Royal Senchi Hotel, Windisun Energy, Caveman and Tigon Creative Studios, the event underscored how far Ghana’s beauty and wellness industry has come, celebrating ten years of opportunity, talent recognition and entrepreneurial growth.
Looking ahead, the Ghana Beauty Awards will continue to serve as a catalyst for industry standards, training and investment, ensuring the sector’s momentum into the next decade.
