Adiza Ibrahim, a widowed mother of eight from the rural community of Prang, received a GH₵1 million cheque from Telecel Ghana on 12 September during a ceremony in Yeji, Bono East Region. The award marked the first time a grand prize of the Telecel M’ahitti promo was presented within a winner’s own community.
Telecel launched the M’ahitti promotion in July, offering daily rewards of GH¢100 to 100 customers, weekly prizes of GH¢20,000 to six customers, and two monthly grand prizes of GH¢1 million each in September and October. Participants could enter by dialing *500#, texting WIN to 500, or activating the promo via the Telecel Play App, earning points through airtime recharges, bundle purchases and Telecel Cash deposits of GH¢10 or more.
Adiza had first heard about the promotion through her daughter and initially had no expectation of winning. When Telecel officials visited her community to confirm her victory, she was stunned to learn she had become a millionaire. “This is very good news for me and my family,” she said. “By God’s grace, because of this win, I can now make sure all my kids go through school successfully.” She plans to use the money to return her children to school and to start businesses for herself and her eldest child, who has completed an apprenticeship.
Telecel’s Director of Consumer Business, Aneth Muga, highlighted the life‑transforming impact of the prize, noting that the promotion was designed to reward customers daily, weekly and monthly, with the grand prizes aimed at changing lives.
The M’ahitti promo operates under the supervision of the National Lottery Authority – Caritas, ensuring a transparent and fair process for all participants.
Telecel’s announcement comes as part of its broader strategy to engage customers and reward loyalty, with the company continuing to offer free entry to the promotion for all Telecel customers.
