On 11 September 2026, Rosa Tiles announced that award‑winning musician Okyeame Kwame would serve as its new brand ambassador. The signing took place at the company’s headquarters in Adjiringanor, East Legon‑Accra.
The partnership blends two well‑known Ghanaian names, both celebrated for quality, creativity and a strong cultural identity. Rosa Tiles will showcase its premium ceramic range across digital campaigns, outdoor advertising, showroom activations and video content, with Kwame at the centre of the imagery.
Kwame said the role is “more than another endorsement.” He added, “I believe in quality and in things that last. Rosa Tiles is giving Ghanaians a product we can be proud of — durable, beautiful, and made right here.” He also highlighted the brand’s investment in local jobs, urging Ghanaians to “build right. Let’s build to last.”
The collaboration reflects a broader shift in building‑material marketing, where brands sell a lifestyle vision rather than just a product. By linking tiles to music, fashion and everyday living, Rosa Tiles aims to position itself as a lifestyle brand that speaks to Ghanaian style and heritage.
For Kwame, the role extends his career beyond music into entrepreneurship and cultural advocacy, while for Rosa Tiles it offers a familiar face that resonates with homeowners, designers and developers.
