More than 700 cycling enthusiasts joined the Cowbell Bike Caravan, a 20‑kilometre non‑competitive ride organised by Promasidor Ghana through its Cowbell brand, on streets in Kumasi and Tamale on Saturday.
The event, which has been held annually in Tamale, expanded to Kumasi for the first time, bringing together generations of riders from six‑year‑old Abdul Hakim Tasbiha in Tamale to 62‑year‑old Mohammed Tahiru in Kumasi.
Promasidor Ghana’s Marketing Manager, Michael Hagan, explained that Cowbell provides protein and vitamins to support cognitive development, strengthen the immune system and give energy for activities such as cycling. He said the Bike Caravan “reflects Cowbell’s commitment to healthy living, physical activity and community connection through recreation.”
Participants in both cities were eligible to win prizes, including more than 10 mountain bikes, helmets, jerseys, Cowbell product hampers, T‑shirts and other giveaways. Mohammed Tahiru, the oldest cyclist, praised the event for keeping people of all ages active and for promoting road safety and community spirit.
In Tamale the 20‑kilometre route began and finished at Jubilee Park, passing the Main Taxi Rank, Ambariya Mosque, Agric Traffic Light, Choggu Roundabout, Stadium Roundabout, Industrial Area, Lamashegu Roundabout, Vittin Junction and Tamale Teaching Hospital. In Kumasi the route started and finished at Jubilee Park, taking riders through Labour Roundabout, Ofori Krom Traffic, Sawaba Traffic, Aboabo Traffic, Airport Roundabout, Komfo Anokye Teaching Hospital Roundabout, Suame Roundabout, Zoo Junction and Cocoa House.
Promasidor Ghana plans to continue the Cowbell Bike Caravan in both cities, hoping to further encourage healthy living and community engagement through cycling.
