Wilmar Africa Limited secured two top prizes at the 37th Annual Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana (CIMG) on Saturday at the Labadi Beach Hotel in Accra. The company was named Manufacturing Company of the Year, while its flagship vegetable oil brand, Frytol, took Product of the Year.
These accolades highlight Wilmar Africa’s focus on operational excellence, business growth and value creation, as well as Frytol’s strong market presence and consumer trust. The awards acknowledge the collective efforts of the company’s management, staff, distributors, retailers and partners who drive its success.
Wilmar Africa expressed gratitude to Ghanaian consumers for their continued patronage and confidence in Frytol. The firm reiterated its commitment to maintaining quality standards, strengthening consumer relationships and launching initiatives that enhance the overall consumer experience.
The double win motivates Wilmar Africa to pursue its vision of excellence and contribute further to Ghana’s economic development through its manufacturing activities, brands and partnerships.
