On World Food Day, Rafimex Ghana Limited partnered with Chef Abby’s Big Street Feast to hand out free beverages to event participants. The company, which supplies Lucozade, Ahmad Tea and Pure Heaven drinks across Ghana, distributed more than 20,000 bottles of its products throughout the celebration.
Abigail Ofosu Antwi, Head of Corporate at Rafimex, explained that the company sees the partnership as a way to support a societal cause and strengthen its corporate social responsibility profile. “We are giving away over 20,000 bottles of Lucozade, Ahmad Tea and Pure Heaven Juice. We believe in Corporate Social Responsibility, and Ghana is a place where we have grown. Giving back to society is one thing that is very meaningful,” she said.
Richard Akoto Bamfo, Brand Manager for Ahmad Tea, added that the gesture reflects the brand’s commitment to positively impacting society and building stronger ties with the public. The activation also offered Rafimex an opportunity to engage consumers directly in a lively setting, boosting product visibility and consumer engagement.
The collaboration highlighted how experiential marketing can help fast‑moving consumer goods brands forge deeper connections with their audiences.
