Ghana is repositioning its investment strategy to focus on textiles, agribusiness and component manufacturing, the chief executive officer of the Ghana Investment Promotion Authority (GIPA) said on JoyNews’ PM Express Business Edition.
Simon Madjie explained that the country’s pitch now centres on policy changes, credible leadership and an environment where businesses can grow. He highlighted new sector policies at the Ministry of Trade, noting, “There’s a new textiles policy, there is an agribusiness policy, you have one on component manufacturing.”
Madjie said these initiatives are part of a broader effort to position Ghana as a destination where investors can build and sustain profitable businesses. “All of these are geared towards making us that place where, when people think about Ghana, they think about a place to thrive, a place to do business, and a place to prosper,” he said.
When host George Wiafe asked whether Ghana’s traditional emphasis on peace and market size remained sufficient as neighbouring countries strengthened their appeal, Madjie acknowledged the competition but argued that Ghana’s proposition had evolved. “Ghana is not just selling political stability. Ghana is selling reforms,” he said.
He cited changes to tax and customs laws as part of a broader effort to create prosperity for both investors and Ghanaians. “Because you need reforms to keep growing your investment here,” Madjie added.
Madjie also placed credibility at the centre of Ghana’s appeal, stressing that investors need confidence in leadership across government, from the presidency and ministries to agencies and local authorities. He presented this as a long‑term proposition, with sector policies and institutional leadership working together to support business growth.
So while Ghana still boasts natural advantages, the country has moved beyond that to create an environment where businesses can actually thrive and prosper, Madjie concluded.
Investors watching Ghana’s new policies will likely note the country’s shift from merely offering stability to actively reforming its business environment, a move that could reshape the West African investment landscape.
