On Friday, November 13, the Ecobank JoyBusiness SME Fair 2026 opened its doors at Ghud Park, Accra Mall, inviting consumers to shop and connect with over 80 participating brands. The event, powered by JoyPrime, runs until Sunday, November 15, and brings together entrepreneurs, established businesses, financial institutions and consumers for a vibrant shopping and business experience.
Key participants include Ecobank, MTN, the Ghana Export Promotion Authority (GEPA) and Glico Life, while Wilmar Africa showcases Fortune Spread, Sintex Tank offers water storage solutions, and Greenhaul Solutions focuses on waste management and scrap procurement. Food and beverage exhibitors range from Manellah Foods to Jussvina Drinks, and fresh produce vendors such as Farm Mate and Atoh Farms are on display.
Fashion and beauty enthusiasts can explore collections from Haute Xklusive, La Robe Classique, and Regy Couture, while tech and service providers like Solid Connect and Katon 360 Technologies present digital solutions for SMEs. E‑commerce players We Shop Africa and Ayuda also exhibit, alongside Galop Sea Limited’s laptops and Xfromo Hypermart’s phone accessories.
The fair builds on its maiden edition held in October 2025, which attracted more than 160 exhibitors and over 1,000 visitors on opening day. Organised by the Multimedia Group in partnership with Ecobank, the initiative seeks to give small and medium‑sized enterprises greater market access, brand visibility and opportunities to connect with potential customers and partners.
Shoppers, families and prospective buyers are encouraged to visit Ghud Park at Accra Mall to support Ghanaian businesses and take advantage of the wide range of products and services on display. Whether searching for food, clothing, cosmetics, electronics or business solutions, visitors will find a variety of options under one roof.
